>Hello Friends. Welcome to Anbusivam’s blog page. In my previous post on Personal Brand, I just wrote down some of my thoughts, that popped up while pondering over the term “branding our own self” with the global brand Coke as an analogy. Interesting comments/replies from my friends and readers came in, which made me dig [...]
Dear Friends. Welcome to Anbusivam’s blog page. After my previous post on PepsiCo’s Leadership Philosophy, here I’ve some thoughts to learn from Coca-Cola alias Coke. The moment, I thought of writing on branding, first came in my mind was the survey I came across last year from Interbrand’s Best Global Brands 2007. The brand “Coca-Cola” [...]